Progress since 1895

Portrait and figures

The world's first power tool was an invention of the C. & E. FEIN GmbH company. 
Wilhelm Emil Fein founded the company in 1867. In 1895, FEIN invented the electric hand drill, the first power tool. Today this tradition-rich company is a power tool manufacturer with an international reputation and 900 employees, 530 of whom work in Germany. This first class German manufacturer develops and produces 
application solutions for the metalworking, interior construction, and automotive market segments and is the 
specialist for professional and extremely reliable power tools for trade and industry. 
FEIN holds more than 800 active industrial property rights, including approximately 500 patents and patent applications. 
FEIN markets its products through over 20 international subsidiaries and more than 50 distributorships 
world wide. For over 140 years, the FEIN brand has stood for application solutions and premium quality.

Brand positioning

FEIN is the specialist, when extremely reliable, professional power tools and 
special applications solutions are called for in the metal fabrication, interior construction, and automotive industries. As the inventor of 
the electric hand drill, FEIN has developed innovative and unbeatably efficient, professionally-oriented 
solutions for over 140 years. They prove themselves under the toughest continuous use in trade and industry.

The FEIN Core Brand Values

A brand is more than a name and a logo. A brand stands for certain values. Values that affected this brand during its development and make it successful. And that are found in the daily work of everyone who deals with the FEIN brand. Because the FEIN brand values are the things that we promise our customers. They determine the communication - from product development to the sales conversation.

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